March 2 – “Flock,” a new “social web browser” created by Flock, Inc., integrates web surfers with social networking to make managing online content easier. This seems like the next logical step for the the web browser world as memberships to Facebook, Myspace, Youtube, Flikr, and Photobucket become almost expected. Though it is still in beta form, the Flock team seems energetic about this new product. The “About Us” section of their site shows enthusiastic and young entrepreneurs eager to come up with the Internet’s next big change. Take a look at it and see for yourself. It is worth the short time to explore Flock’s new features.
Operating System: Windows or Mac
Development Stage: Beta
Version: 1.1
Most Recent Release Date: February 19, 2008
Site: www.flock.com
Developers’ Blog: http://www.flock.com/blog
Overall Rating:
(Four of Five Bars)
Pros:
Innovative – As previously mentioned, this product is the next logical step in the evolution of web browsing. Internet aggregating sites have caught on quickly as the web 2.0 movement has gained momentum. Digg, Del.icio.us, and Newsvine become a dashboard for heavy web surfers looking for popular information all in one place. It takes the work out of searching for popular trends in website trafficking. Flock comes out at the right time to aggregate the most commonly used, highly trafficked sites that depend on strong user-based interaction.
Firefox Plus Sidebar – Flock has all of the Firefox innovations to web surfing: tabbed browsing, bookmark/cookie importing, bookmark toolbars, pop-up blocker, and embedded search bar. It simply adds an additional layer for signing into multiple social networking and file-sharing websites. On the left of the browser, Flock has created a navigation haven for Facebook, Youtube, and News feeds. One click seamlessly switches back and forth between different online services.
Web Clipboard – This extremely useful feature, which opens in the sidebar, allows the web surfer to grab pictures, large amounts of text, or portions of favorite websites and drag them into the side navigation bar. Then, this portion of the favorite site can be revisited later. Additionally, with one click, this portion can be published in a blog or embedded in an email.
Blog Editor – Flock has integrated a blog editor directly into the toolbar. With one click, the user creates an account and begins editing and publishing posts. It would be nice if the user could simply sign into an already existing blog account (e.g., wordpress, blogger, typepad) and simply edit posts from there. A feature like this seems like Flock would accommodate in the very near future.
Photo Uploader – With one click, the user can open a photo uploader with the ease of drag and drop technology. By simply grabbing files from the computer and placing them into the photo editor, pictures can be cropped, rotated, and tagged. A drop down menu then provides the option of what site (e.g, Facebook, Youtube, Flikr, or Photobucket) to upload the photos. For many sites, this simplifies the “click-browse-upload, click-browse-upload” annoyance of getting pictures in to web gallaries one file at a time.
Webmail integration – Flock allows for the user to sign in to Yahoo Mail and Gmail, and with one click, monitor their email inboxes, compose mail, and share current web pages.
Cons:
Busy Work – If you have signed into the various social sites, the browser window ends up becoming incredibly overwhelming with graphics, information, windows, and frames (see example screen shot here). This is easily fixable, as you can close “sidebars” and open them as needed. This seems to beg the question that if the user can sign into multiple sites while browsing, and closes them as the window becomes busier, why use this feature in the first place? It seems perfectly reasonable to simply have multiple tabs in Firefox or Microsoft Internet Explorer to serve the same function Flock desires to perform.
Not for the Office – While giving credit to the graphics team at Flock.com, as their logo and user interface is very visually appealing and entertaining, it lends toward the cartoon-ie side with all of the bubbles and colors. A working professional may steer clear of this as the default browser for two main reasons: social networking at work screams unprofessional; the color scheme falls in the same camp.
For the web surfer deeply entrenched in the web 2.0 community, this sight is very effective and innovative. Keep an eye out for this idea to catch on as it seems the Flock team eagerly anticipates meeting the demands of the web 2.0 surfer.